EVERYDATA™: The Misinformation Hidden in the Little Data You Consume Every Day
By John H. Johnson, PhD and Mike Gluck
EVERYDATA explains how to understand all the "little data" you see each day, from newspaper headlines and weather forecasts, to stock reports and election polls.
Mike's book is filled with countless examples of people misinterpreting data – often with catastrophic results. For example:
The Space Shuttle Challenger exploded because of a limited sample set
The media uses misleading forecasts to report on elections
Attorneys faced a $1 billion jury verdict due to outlier data
Pregnant women avoid caffeine because they interpret correlation as causation
EVERYDATA will give you concrete ways to understand all of the data around you, so you can make smarter decisions at work and at home.