This course will be available shortly (fall 2019). Please sign up to be notified when it is available.

Lesson 1 — Define what you’re naming

  • Brands vs. products

  • Sub-brands, families and levels of names

Lesson 2 — Explore different types of names

  • The beauty of made-up words

  • Apple vs. Microsoft: What does your name say?

Lesson 3 — Follow a proven brainstorming process

  • Why Greek gods are your friends

  • Amazon: more than a river

Lesson 4 — Check availability of your names

  • Navigating the US Patent and Trademark website

  • How to get your name - even if someone already has it

Lesson 5 — Choose the perfect name

  • Launching the new name

  • How to protect your name


If you want to hire Mike to name your product or brand, please contact him directly:

(716) 491-1296
Mike@Gluckworks.com