Brain surgery. iPads. Correlation versus causation. These are just a few of the topics Mike has explained in 20+ years of writing about complex topics.

Mike works with leading organizations nationwide to translate their business goals into impactful marketing communications. Beyond co-authoring Everydata, his experience includes copywriting for advertising, websites, videos, annual reports, and other marketing materials, as well as editorial writing of blogs, articles, and opinion pieces. His clients are in some of today’s most challenging industries, including healthcare, higher education, manufacturing and technology-related fields. Through Mike’s natural curiosity, eye for detail, and strategic mindset, he is able get to the root of what needs to be said and find the language that delivers it efficiently and effectively.

What we do

Copywriting

  • Annual reports
  • Blogs
  • Branding campaigns
  • Brochures
  • Email marketing
  • Print ads
  • Radio ads
  • TV ads
  • Billboards
  • Direct mail
  • Social media
  • Websites
  • White papers

Editorial

  • Feature articles
  • Opinion pieces
  • Magazines / newspapers / online

Books

  • Authoring
  • Ghostwriting

 

Who we do it for

Healthcare

  • Cancer Care of WNY
  • Curbell Medical
  • Independent Health
  • Kaleida Health
  • Rural/Metro
  • UBMD

Higher Education

  • Campus Labs
  • D’Youville College
  • Mongoose Research
  • University at Buffalo [Graduate School / UB Sustainability / University Life & Services]

Tech

  • Buffalo Manufacturing Works
  • Curbell Plastics
  • Greatbatch
  • MacSolutions Plus
  • University at Buffalo [Buffalo Institute for Genomics / Center for Computational Research / Institute for Healthcare Informatics / NYS Center of Excellence in Bioinformatics & Life Sciences / NYS Center of Excellence in Materials Informatics / Office of Science, Technology Transfer, and Economic Outreach (STOR) / Research and Economic Development (VPRED)]

B-to-B

  • Delaware North
  • Edgeworth Economics
  • Evans Bank
  • M&T Bank
  • Rich Products
  • Uniland

Sports / Lifestyle

  • Cleveland Cavaliers
  • Golf Galaxy
  • Jolt Energy Drink
  • New Era Cap
  • NHL / NHL Network
  • Pittsburgh Penguins
  • Toronto Blue Jays